Is it a west coast low-rider who drops is like it's hot? Is it a straight-up G, sippin' on gin and juice? Is it the most iconic rap artist of the past 20 years?
All those things and more are set to fly into the Lovebox festival as rap legend Snoop Dogg gets ready to tell east London what time it is (link to site).
Making his name in the 1990s working with Dr Dre, Snoop was always at the forefront of the West Coast rap movement alongside the likes of Tupac and Cypress Hill. His debut album Doggystyle went four times platinum and spawned the classic singles What’s My Name and Gin and Juice.
Snoop’s popularity never waned into the 2000s, with albums Paid Tha Cost To Be Da Boss and Rhythm and Gangsta: The Masterpiece selling millions around the world.
And the Long Beach, California native looks set to get the crowds bouncing as Saturday's headliner at the festival.
A clearly excited Snoop said: "“London wats craccn!?! I’m looking forward to come to my home away from home and rock that ish like I do best.
"It’s going down, don’t meet me there beat me there.”