One of the reasons West Ham wanted to move into the Olympic Stadium was to build their brand globally.

The thinking is: No point being part of the money-spinning Premier League if you can’t capitalise on that audience.

Four or five clubs, with a long tradition of success, have made the transition to true super-clubs – at least if their Twitter following is anything to go by.

Liverpool recently passed the 5million follower mark on Twitter joining Arsenal, Man Utd and Chelsea in the upper echelons. Man City and Spurs are also in the seven figures with Spurs’ following almost double the next best Everton, who lead a tranche of clubs around the half-million mark. West Ham have 529,000.

Bournemouth have 104,000 followers, the fewest of any side in the division.

Watford have the second fewest (111,000) followed by Leicester (238,000), Crystal Palace (270,000) and Norwich (293,000).

Club: Twitter followers

  1. Arsenal: 6,560,000
  2. Man United: 6,410,000
  3. Chelsea: 6,250,000
  4. Liverpool: 5,000,000
  5. Man City: 2,810,000
  6. Tottenham: 1,270,000
  7. Everton: 669,000
  8. Newcastle: 663,000
  9. Aston Villa: 545,000
  10. West Ham: 529,000
  11. Southampton: 451,000
  12. Swansea: 430,000
  13. Sunderland: 406,000
  14. Stoke: 384,000
  15. West Brom: 335,000
  16. Norwich: 293,000
  17. Crystal Palace: 270,000
  18. Leicester: 238,000
  19. Watford: 111,000
  20. Bournemouth: 104,000