West Ham Utd are opting for big-screen action to make the Olympic Stadium feel like home.
The club has permission to install at digital screen 83 METRES wide and 12 metres deep to wrap around their new home. It will be the largest digital screens in Europe and will be flanked by fabric panels carrying iconic West Ham imagery.
The London Legacy Development Corporation agreed to the plan on Tuesday (May 24)
The club said: “For West Ham matches, Hammers fans will be able to enjoy clips of their heroes past and present as they make their approach to the world-famous venue they will call home from August.
“So expect goals from Dimitri Payet or classic clips from Bobby Moore’s heyday to enthral the Claret and Blue Army on their way in to the Stadium.”
The panels will contain five West Ham United crests measuring 6.8m high and 7.5m wide, as well as other signage and branding for West Ham and the Stadium Sponsor, and will be uplit during specified hours of darkness.
And to make sure no-one’s in any doubt that the Irons are in town two internally illuminated marquee signs spelling out the words “West Ham United” in Claret and Blue will also be installed. These too will be illuminated during specified hours of darkness.
“This is key to the Club’s absolute commitment to ensuring the Stadium looks and feels like the unmistakable home of West Ham United,” said the club.
The new installation will also be available for other users of the stadium, such as the World Athletic Championships in 2017.