It will certainly rile critics, but West Ham Utd have plastered their colours, culture and heritage all over the Olympic Stadium.
When it was first announced that the east London club would be “anchor tenants” at the iconic Stratford venue, sharing the ground with athletics and rock concerts, fans had the impression their home might be a soulless and industrial affair.
But, instead, claret and blue is everywhere, as are nods to the “three sons” of the club who won the World Cup in 1966. Add to all that the digital screen showing West Ham in their glory and the Olympic venue is more West Ham’s home than a rented piece of turf.
West Ham have released pictures of Club London “the capital’s newest and most luxurious members club, located in the West Stand of the newly-reconfigured Stadium”.
“Each of Club London’s restaurants, lounges and bars has bespoke interiors inspired by West Ham’s rich heritage and the triumphs rooted in the stylish East End.”
Vice-chairman Karren Brady said: “In recent weeks it’s been hugely rewarding to see our vision for the new Stadium coming into fruition from the stunning Stadium Store to the giant iconic shirts on the concourses and I am particularly thrilled with the Club London lounges.
“I have pored over every detail of each space from floor to ceiling personally selecting each fixture and fitting.
”We’ll have to wait a few more weeks to see all the final touches and experience the lounges in full West Ham mode but you can already get a sense of the world-class hospitality we are offering to our supporters.”
Nods to the past include The Arnold Hills, a private dining club named in honour of the club’s founder when he was MD of Canning Town’s Thames Ironworks Shipbuilding Company.
There are also tributes to Billy Bonds and Vic Watson. Bonds appeared for the club a record 799 times and Watson’s haul of 326 goals has never been beaten.
While the club remembers its previous ground in the naming of The Boleyn Bar with “Come On You Irons” emblazoned on the side.
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