West Ham took the decision to move to the Olympic Stadium as part of its strategy to build the business and keep the club in the top flight.
Confirmation of that strategy has come in the latest Deloitte Football Money League which puts the east Londoners in the top 20 for the first time since 2006.
West Ham sit alongside Spurs, Arsenal and Chelsea – the latter two in the Top 10 – as London is confirmed as the European capital of football money. Four teams is a new record.
West Ham saw a five per cent rise in their revenues to move into 20th, just behind Inter Milan and on course for significant further revenue growth when they move into the Olympic Stadium at the start of next season. The new ground will give the club a 54% in seating capacity, shoring up their place in the top echelon of the sport and matched on the pitch with improved performances this season.
It is the prospect of join a big city club in a new stadium that encouraged Sam Byram to join West Ham.
The £3.7million defender from Leeds was born in Essex and his family contain Hammers’ fans but he came through the youth ranks at Elland Road, making his debut in 2012/13.
He told the club website : “I’m unbelievably proud and happy to join a club as big as this. I’m just looking forward to what the future holds and hopefully I can achieve things with the team going forward.
“I’m really looking forward to seeing the new stadium in person. That was another big part in me wanting to come here. It’s a massive part of the future of the club and I can’t wait to see and hopefully play in it.”
The club is also confident of signing Nigerian international Emmanuel Emenike on a loan deal to ease the striker crisis following the latest injuries to Andy Carroll and Diafra Sakho. Nikica Jelavic is Slaven Bilic’s last senior striker.
Meanwhile, Mauro Zarate looks like he’s on the way out, ready to take a pay cut to join Fiorentina.
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