Organisers of the Royal Bank of Canada V Series want to bring “the roar of the velodrome to the streets of Canary Wharf”.
Business men and women are being called to turn their competitive drive into pedal power by entering this year’s event.
Up to 32 teams of eight will battle it out on Thursday, September 15, to complete four 1km laps of a closed road circuit on the estate in the fastest time and be crowned winners.
Organisers said the format would be similar to 2015’s inaugural race, which saw warm-up pits installed at Canada Square Park and the action taking place along the North and South Colonnades.
British Cycling technical director Shane Sutton , who is helping get our team ready for Rio 2016, is event ambassador and will be giving riders advice and training tips via videos, seminars and online articles, in the four-month run-up.
He hopes people will get just as much out of the training as the day itself.
He said: “It’s about the process as well as the outcome.
“Relationships will be built up and that journey they will go on will introduce them to people in their offices they have never spoken to.
“I don’t see any other event in the world that can bring what V Series brings to people. It’s a brilliant concept and that’s what drew me towards it.”
He stayed tight-lipped on how Laura Trott, Sir Bradley Wiggins, Mark Cavendish and other British cyclists were preparing in the run up to the 2016 Olympics simply saying things were “good”.
But he acknowledged the huge impact the British team’s London 2012 success had on the sport’s popularity.
“It is cycling’s time at this moment,” he said. “Whether it is through the success of the team at London or the traffic and congestion and people being sick of sitting in cars, its the new thing on the block.
“But with it, it brings so much more. This event has a massive knock-on effect for companies taking part.”
On the day colleagues and spectators will be encouraged to line the track and cheer on the teams, with commentators and four big screens keeping them informed of the action.
Race director Gary Willis said: “It’s amazing how painful four laps can be. This event is short, fast and tough and the riders are the stars of the show. But it is not just about turning up on the night. It’s about the blood, sweat and tears to get to that point.”
Teams have until the end of May to sign up to the event which was won last year by a team from sponsors Royal Bank of Canada.
Leyanne Jenkins, cycling account director at Limelight Sports which is overseeing the event said they wanted it to be accessible to all and “break down barriers”.
They will be increasing the social side of the race day and encouraging competitors to invite their clients and friends to watch.
Canary Wharf Group is a race day host partner and Leyanne said: “It is a real privilege to come to the estate and be allowed to shut the roads for this.”