Heroes of cycling and industry experts will be part of The Prudential RideLondon Cycling Show at Excel.
The event on Thursday, July 28-30 will feature presentations, interviews and special guest appearances throughout all three days.
There will also be dozens of exhibitors from sportswear and equipment brands like Evans Cycles to charities such as Cancer Research UK and British Heart Foundation.
The aim is to connect and inspire cyclists of all ages and abilities.
The event coincides with the Prudential RideLondon series of events which includes a Grand Prix at the Lee Valley VeloPark in Queen Elizabeth Olympic Park on Friday, July 29 and eight-mile FreeCycle passing Buckingham Palace, Trafalgar Square, St Paul’s Cathedral and the Bank of England and travelling over Waterloo Bridge.
Cyclists taking part in the sporting challenges will be able to pick last-minute tips at the show in Excel on how to guarantee a successful ride.
Thursday, July 28-30, various times, free entry, Excel
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