The event in Royal Docks will see heroes of cycling and industry specialists give presentations, interviews and make special guest appearances throughout all three days.
There will also be dozens of exhibitors from sportswear and equipment brands like Evans Cycles to charities such as Cancer Research UK and British Heart Foundation.
It is being held in support of the Prudential RideLondon series of events which includes a Grand Prix at the Lee Valley VeloPark in Queen Elizabeth Olympic Park on Friday, July 29 and eight-mile FreeCycle passing Buckingham Palace, Trafalgar Square, St Paul’s Cathedral and the Bank of England and travelling over Waterloo Bridge.
Here is our handy guide on how to get to Excel by road, rail, or air.
Both Custom House and Prince Regent stations are a couple of minutes walk from Excel.
Canning Town is about ten minutes walk from the Excel centre and is served by the Jubilee Line and DLR.
London City Airport is a five minutes taxi ride from Excel or you can get the westbound DLR direct from the airport towards Canning Town and then walk about ten minutes down to the waterside.
With 3,070 parking spaces available at Excel (£15 flat rate for 24 hours) and easy connections to the M25 and M11, the North Circular, A406 and the A13, driving could be a good option. The postcode for anyone using a Sat Nav to get to Excel is: E16 1DR
By cable car
The start line for the swim is right next to the Emirates Air Line terminal so why not ‘fly’ in from North Greenwich?
The journey is available on Oyster and offers views across east London from the highest crossing on the Thames.
Thursday, July 28-30, various times, free entry, Excel