Are you a trendsetter with a quirky, edgy style?
But for those craving a patch with plentiful green space, influences from the aristocracy and a rather more traditional feel, west will be best.
Peabody says the East v West dilemma remains a “crucial part” in property dilemmas faced by buyers who want to call London home.
Its interior design teams have taken inspiration from the cultural, artistic and economic split on either side of the River Thames.
Interior designer at Studio Morton, Clare Morton, and Suna Interior Design’s Gabriella Ramacotti were inspired by local features when adding personal touches to Carters Yard in Wandsworth, Chancery Building at Embassy Gardens, Merchants Walk in Bow and Upton Village, in Plaistow.
For those with a west London style.
Carters Yard, Wandsworth
Carters Yard oozes an “urban luxe” appeal, said Gabriella, who attempted to fuse aspects of London and New York living within the two-bedroom showroom for private sale.
She used materials including leather, concrete, velvet and wool after being inspired by the traditional commercial buildings, green parks and the River Wandle.
“My favourite accessory is the collectable model of the now redeveloped Battersea Power Station, an iconic landmark carved in cool white plaster - a perfect example of mantlepiece art,” she said.
Chancery Building at Embassy Gardens
This development offers one and two bedroom apartments and duplexes in Nine Elms available for shared Ownership.
Interior designer Clare aid the showhome reflects a “grown up mid-century style” influenced by trends in American interior design.
She said: “To create this luxury mid-century look, we added in a lot of walnut woods, adding a Mad Men type theme to the design. Brass metals were used to give the apartment a wealthier look.
“With such a high end development surrounded by the likes of Chelsea, you’ve got to be setting trends.”
For those who crave the edginess of east London
Upton Village, Plaistow.
East London’s historic arts and design culture is at the heart of this scheme, which has attempted to transplant the eclectic look and feel of areas such as Dalston and Shoreditch to Plaistow.
It has taken inspiration from everything from the East London Art Fair in Dalston to London’s Print Club and the work of up and coming artists, as well as a trend for homes with increased outdoor space popping up in the area.
Clare said: “With industrial style pendant lighting and limited edition art work from local artists, designers and print markets we feel we have encapsulated the style and character of the area without compromising on quality.
“We used furniture from established brands like Habitat with metal, wood, vintage school or café chairs. These key ingredients were essential to bringing together the east London look.”
Merchants Walk, Bow
This scheme lies in thriving Bow, slap bang in the middle of the towers of Canary Wharf and the Olympic Village.
Clare was again commissioned to design the show home, calling the deign “very east London” and similar to the interiors found at Upton Village.
But the feel goes one step further on the quirky scale, including designer furniture to reflect the industrial heritage of the patch.
Clare said: “This has been created through token industrial pieces made out of metals as well as using wallpaper that looks like textured concrete.
“A big trend in east London is stripping back the inside of buildings to bring in exposed brick and concrete floors, which is something that is featured in the show home.”
All homes are now under offer at Chancery Building and Upton Village.
Only two bedroom apartments and three bedroom penthouses remain at Carters Yard with prices starting from £582,750.
At Merchants Walk, prices start at £305,000 for a studio apartment.
To register an interest in any Peabody developments call the sales team on 020 7021 4842 or email firstname.lastname@example.org.