Bob Weston is a man on a mission to bring the property sector “back to the real world and real people”.

As part of his chosen quest the CEO of Weston Homes has launched Precision in Greenwich with entry level prices under £300,000 for a one-bedroom home.

All 272 apartments were released off-plan today (Wednesday) during an event at the Cutty Sark.

The selection of one, two and three-bedroom properties will be set in landscaped gardens on the former 1.2acre Telegraph Works site beside the Thames.

The development comprises five buildings – ranging from seven to 18 storeys – that aim to “fuse character, colour and dynamism with practicality”.

Bob said: “If you look at the product we are offering, we wipe the floor with the competition.

“Our unique selling point is our product specification and quality of the product. We will set the specification above any other competitor.

“We keep the architects on board to make sure of the integrity of the design but at the same time we will tweak the internal details to make the product how we want it to be.

“For example, over the last 10 years, outside space has risen up in the buyer’s list – it has gone from being bottom to near the top – but even if it’s just a balcony, it’s got to be usable.

“So it’s ‘Can I sit on it? Can people walk past me?’ – it has to be quality.”

Precision’s apartments range in size up to 1,200sq ft and feature engineered oak flooring, luxury carpets and designer Oakwood kitchens.

In addition there are Zanussi appliances, Fascino basins and hot water taps as well as swish bathroom decor as standard.

Bob’s decision to build in the royal borough reflects his belief Zones 1 and 2 are overcrowded with development.

“Greenwich has got a huge amount going on, but it can take it,” he said.

“London needs 50,000 new homes a year and you aren’t going to build 50,000 new homes in Zones 1 and 2.

“It’s interesting, the developers in there are walking away and have come and joined my ball game. This area can take new homes and there’s demand there to meet that supply.”

Prices at Precision start at £290,000 for a one-bedroom apartment.

Call Weston Homes on 01279 873 333 or go to for more information