The imagined inside of One York Square - the first of seven new blocks to be built as part of the Southbank Place development - have been revealed.

This is the first phase of the redevelopment of the iconic 5.25 acre Shell Centre site and former home of the Festival of Britain.

Despite a huge planning battle over the area, work is now underway on One York Square, which will offer 28 studio apartments, 75 one-bedrooms, 76 two-bedrooms, 16 three-bedrooms and four penthouses.

But they are not cheap - prices for a studio start at £540,000, a one bedroom starts at a £685,000 and two bedroom apartments at £1million. This hasn’t put buyers off though, as more than 2,000 people registered an interest in the first week of release.

The project is a joint development between Canary Wharf Group, developers Qatari Diar, architects, Squire and Partners, and designers, Johnson Naylor.

Squire and Partners partner Murray Levinson said: “A simple plan ensures that the majority of apartments are dual aspect, with full height glazing maximising views of the River Thames, Embankment and South Bank. Elevations are a crafted response to the local context, expressed as a crisp stone frame within which projecting balconies and bespoke bronze details add richness to the facade. The building culminates in a dramatic four storey glazed lantern which contain exceptional penthouse apartments.”