Developer Mount Anvil has marked its partnership with Aston Martin by lifting a 2016 V8 Vantage GTE Challenger to the top of a 31-storey building.
The spectacle at the Dollar Bay tower in South Quay celebrated the deal that sees the British car manufacturer pair up with the home builder as its Central London Luxury Homes Partner.
Mount Anvil sales and marketing director Jon Hall said: “Instead of raising the bar, we are raising the car. But I think the construction team will agree that once is quite enough.”
During the event on Wednesday, April 13, invited guests circled around the elevated vehicle, which will compete in the 2016 FIA World Endurance Championship , before listening to speeches by Jon and Aston Martin managing director John Gaw.
He said: “ Aston Martin Racing only looks to partner with those who are raising the bar in their respective fields. Mount Anvil has been doing so for 25 years.
“Its iconic, design-led London developments, world-class approach to health and safety and focus on people demonstrate that in abundance.”
Endurance racers Darren Turner and Marco Sorensen, who will be piloting the vehicle in the upcoming season as team 95 GTE Pro, then demonstrated a driver change.
When complete, Dollar Bay will offer 113 studio, one, two and three-bedroom apartments.