Galliard Homes wants first-time buyers to buy its Hounslow flats.
London’s second largest property developer said its west London scheme, where more than 40% of properties costs less than £250,000, had been “specifically designed and priced” for investors and those making their initial purchase.
It will be launched at a three-day event starting on Thursday, November 5 and Galliard is expecting large numbers.
Chief executive Stephen Conway said: “Trinity Square is part of our Get On The Ladder campaign to provide hundreds of new homes priced below £300,000 in order to help Londoners get a foot on the housing ladder.
“We are proud to continue our role in providing much needed housing and contributing to the regeneration of London.”
None of the 228 homes at Trinity Square cost more than £300,000, which is £199,997 less than the average price of a London home.
The scheme sits on a black granite podium on Staines Road and Steve Bilko Way.
Its glass and steel facade houses a spacious reception and atrium garden as well as five storeys of apartments.
Studio suites offer up to 538sq ft while one-beds can extend to 613sq ft.
A total of 24 one-bedroom homes boast floor-to-ceiling views across west London while all feature the firm’s premier specification oak strip engineered flooring, porcelain floor and wall tiles and fitted carpets and wardrobes in the bedrooms.
Buyers can also boost space with custom designed swivel TV units and shelving dividing up open-plan living and sleeping areas in all studios and some one-beds.
For investors, they are available with ready to rent furniture packages.
Trinity Square sits a five-minute walk from Hounslow Central Station on the Picadilly line where connections to Canary Wharf take just under an hour.
The scheme is expected to be complete by the end of 2017.
Price start at £199,000 for a studio suite with parking available by separate negotiation.
The sales event starts at 5pm at the development.