Developer Essential Living has been granted planning permission to build a family rental-focussed scheme named Creekside Wharf .

With a majority vote of nine to one in favour from Greenwich Council’s planning board, the development will deliver 249 homes across two buildings designed by Assael Architecture.

Alongside large family apartments, there will be internal and external amenity spaces.

Councillors said the it was “refreshing to see a developer think out of the box” while the chair of committee praised it for being “unique”, adding that the approach to working with community groups “sent a message to other developers”.

Council leader Denise Hyland said: “The scheme is highly imaginative and I wish it every success.

“I’m very impressed with the affordable [housing] offer and this is overall an innovative scheme.”

There will be 25% affordable housing at discount market rent and the homes will be exactly the same as those at market rent, with access to the same services and through the same doors, regardless of who lives in them.

Creekside Wharf’s family-focused buildings will contain buggy storage, extra acoustic insulation, internal and external play space; together with workshop areas, rooftop grow gardens and rooftop spaces for barbeques and pizza ovens.

Quentin Keeble, Essential Living’s development director, said: “We are delighted to have secured planning consent for Creekside East and it will be our fourth scheme underway. We’ve worked hard with Royal Borough of Greenwich to create a truly innovative housing offer.

“With a block designed specifically for families and affordable housing that is truly tenure blind the scheme exemplifies the future of London housing. We are grateful to the council for supporting this vision and for taking a flexible approach in helping drive forward Build to Rent in London.”