Entrepreneur Michelle Mone – famed for founding lingerie brand Ultimo – swapped c-cups for cupcakes as she arrived at BGC’s Charity Day in Canary Wharf.
The bubbly Scot brought the sugary snacks, emblazoned with the logo of her chosen charity, Haven House Children’s Hospice, onto the trading floor in a bid to sweeten her deals.
She told The Wharf this was her fourth year raising cash in E14.
“I’m always here and with the cake, we are trying to sweeten the traders up,” she said.
“Hopefully they will raise us more money. And the traders don’t scare me any more, they don’t faze me.
“I think you just need to shout and be confident as much as possible and if they shout, you shout back louder.
“I always block out time in my diary for 9/11 – it’s incredible BGC do this, and it’s also to remember the victims and their families.
“It was one of the biggest disasters in the world and the fact that BGC is helping people give back means lots of charities can benefit.”
Michelle was one of many celebrities at BGC’s Charity Day in Canary Wharf, held in memory of those who lost their lives in the 9/11 terrorist attacks.