Tower Hamlets Foodbank will be holding a pop-up collection in Canary Wharf as part of its Love Summer project.
The charity will be setting up at Waitrose on Thursday, August 4 and will be urging workers to donate to the cause that helps low income families in the area.
The Love Summer project is run by foodbank operators First Love Foundation and aims to tackle hunger for families who receive free school meals during term time but struggle to eat properly during the holidays.
Debbie Pemberton, of First Love Foundation, said: “We are really looking forward to meeting the community of Canary Wharf again who are always so supportive and have given so generously in the past.
“As the most deprived borough in London and ranked third most deprived in the whole country, there is still much work that needs to be done in Tower Hamlets.
“When people face crisis, their wellbeing often deteriorates, creating a cycle that we help them break. We need your help to make sure families are not going hungry this summer.”
According to the Tower Hamlets Fairness Commission, 23% of all households have a combined income of up to £15,000 per annum.
And End Child Poverty found that 49% of the borough’s 45,000 children are living in poverty and most receive free school meals.
Sam Mazloum, a director at sponsors Mastercard , said:“We are hugely supportive of the First Love Foundation’s work – not only do they provide immediate support for people in need, but they also address the underlying causes of their distress.
“We need to make sure that children in the local area have good, healthy food to eat when they’re not at school, so we are calling on people in Canary Wharf to give generously and help to alleviate hunger just a stone’s throw from where we work.”
There will be a contactless payment device for those who want to pay by card.
The pop-up collection point on Thursday, August 4 will be open 10am to 4pm.
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