Thousands of shoppers flocked to the opening of Europe’s first Asian shopping mall in the heart of the East End.

West Ham MP Lyn Brown cut the ribbon at East Shopping Centre, in Green Street, alongside dignitaries and business owners from across the country on Saturday.

East Shopping Centre opens in Green Street, east London CREDIT Monir Ali 2013

The 12,000 fashion fans then indulged in retail therapy at stores including Raishma Couture, Bidaai, Lals, Asian Bridals and Impressions as well as the smaller jewellery and accessories outlets inside The Souk.

Brioche Burgers, Pita Pit, Shinde’s and Urban Chocolatier fed the hungry masses while heartthrob Moses Baig - star of Sky TV series Desi Rascals - showed off his skills on the DJ deck.

ACR investments partner Bob Popat, the firm behind the mall, said: “The launch of East Shopping Centre is incredibly proud and exciting for us.

“As the first of its kind in Europe, we are confident it will enhance the already vibrant shopping district of Green Street.

East Shopping Centre opens in Green Street, east London CREDIT Monir Ali 2013

“It’s wonderful to have the support of local politicians like Lyn Brown MP as well as the community, who were wonderful in welcoming us at our launch.”

The facility has created about 200 jobs.

Go to eastshoppingcentre.com.

Children get their faces painted at the opening