Jenson Button, Jessica Ennis-Hill and Rory McIlory have featured in a Star Wars-themed clip promoting the new Blaze Laserlights fitted to Santander Cycles.
The promotional video - Santander Brings Light to the Dark Side - features the sporting celebs and Blaze Laserlights creator Emily Brooke.
The clip was part of an announcement that 11,500 of the London hire bikes will be fitted with the lights from early 2016.
The bike-shaped light is projected six metres in front of the cycle, onto the ground, giving the cyclist a larger footprint on the road.
Emily, who is also the CEO and founder of urban cyclist company Blaze, created the product as part of her final year project in design at Brighton, which then won her a place on a Santander funded Entrepreneurship Program in Boston.
Emily said: “We are truly thrilled our Laserlight technology is being integrated into the entire fleet of Santander Cycles.
“Although we have been shipping the consumer version for nearly two years, and now to 52 countries, this incredible partnership immediately takes things to the next level and will make thousands of cyclists more visible and safer on our roads.”
The Mayor of London, Boris Johnson MP, added: “We’re always looking to develop new and innovative ways to help people cycle around the Capital more safely and these green lights will help all our cycle hire users to stay seen at night.
Santander UK is contributing £768,000 of the £860,000 cost of installing Blaze Laserslights and Tfl will contributing the remaining cost from its Cycle Hire Operational budget