Where do you think the Rebel Alliance kit themselves out before taking on the evil Empire? The answer, almost inevitably in this galaxy, is Shoreditch.
The RebelX Stores is coming to a street near Brick Lane for the latest in top tunics to repel Darth Vader and his dastardly minions.
Secret Cinema is behind the pop-up and it’s put in place to assist ticket-holders become fully part of Star Wars: The Empire Strikes Back, which is taking place at in London from June 4-September 27.
The shop will also give visitors a first insight into the world created for the immersive screening. And it’s not just space kit to be discovered – RebelX tactics and clues to accessing to the nearby secret Rebel base could be close at hand.
In conjunction with the stores, Secret Cinema’s communications network will give ticket holders access to a digital ether-world created by RebelX. The website will transmit the latest news from the Rebel Alliance with dedicated radio and video transmissions and a chatroom to connect rebels from all over the world.
Ticket holders will receive a code allowing them to register and retrieve their personalised RebelX ID card. The card will inform them of their rank, name and required dress code within the Rebel Alliance.
Once registered, an interactive map will allow Rebels to find other members of the Alliance in their neighbourhood and to connect via the chatroom. RebelX website registrations are compulsory for the validation of tickets and to collect assigned characters for Secret Cinema’s presentation of Star Wars: The Empire Strikes Back. The website currently counts 20,000 registrations.
The Rebel Stores is at 16 Cheshire Street, E2 6EH opening hours are: Tues-Sat 11am-8pm; Sun 11am-6pm.