I’m not going to write about Pokemon Go. In case you’ve been in a post-Brexit bunker and missed all this digital excitement, it is an augmented reality game that encourages users to catch virtual monsters based on the person’s phone location.

Like orienteering for colourful cute animals, with grave implications if you’re low on battery. It’s taken the world by storm.

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I’ve been here before. I shoot my mouth off about how ridiculous a new tech trick is, and then, shortly afterwards I become addicted. I live in my own augmented world of stupidity, where I take the mickey out of someone else and then immediately do the same daft thing myself.

The problem is it’s hard to hide from. Pokemon Go only launched in the UK two weeks ago, but immediately proved so popular it crashed the app maker Niantic's servers.

And it mistakenly sent Nintendo's share price rocketing even though it doesn't make the game.

Though the app is free to download – chasing things called Bulbasaur, Charmeleon and Pikachu round Canary Wharf is apparently profitable for the company.

But there won’t be any snide comments from me. Or admonishments for people to act their age, not their number of wi-fi bars.

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Admittedly, as a crime thriller writer who focuses on social media, the young American woman who found a dead body while hunting for Pokemon sounds like the beginning of a new book. Tempting. But I’m still not engaging. Or downloading.

It’s only natural people fancy a bit of frivolity. But it’s still a Pokemon No from me. Well, maybe Pokemon Go on then. Hand me my phone.

Follow Angela on Twitter @TheAngelaClarke .

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