Patriotic tweets will be projected onto the roof of The O2 offering unmissable boost of support for the England Rugby Team.
The world’s largest canvas of its kind will launch social media extravaganza #WearTheRose on September 15 at 8pm.
It will offer fans from all over the world the chance to send and see their messages of support to Chris Robshaw and Co using the 3D projection mapping light shows.
England Rugby’s official singer Laura Wright kicked off the projection with a rendition of Jerusalem from the roof of The O2 joined by a show on the tent matching with each verse and lyric.
The finale saw the star engulfed in a giant red rose.
During the next seven weeks thousands of Tweets will appear and the users behind the messages will be treated to an exclusive image and gif showing their words of support.
Marketing and consumer director at O2 Nina Bibby said: “This is the pinnacle of our 20-year partnership with England Rugby and is the ultimate demonstration of O2’s support for the team.
“We’re calling on the entire country to show their support and now we are handing over the incredible opportunity for fans to tweet their messages on The O2 to make the team feel like giants and inspire them onto victory.”
The projection will run throughout the tournament and illuminate The O2 each night from sunset to midnight. Each time the England Rugby team play, it will also come alive and with more surprises planned for September and October.
Tweet messages of support using #WearTheRose.