Stepney City Farm’s new CEO says he will focus his efforts on raising cash and engaging the community.
Kevin Moore, whose appointment was officially announced recently, joined the charity’s management team in May following eight years in a similar role at Walworth Garden Farm.
The east London resident said he intended to develop a long-term strategy for the organisation, which was created on a former Second World War bomb site
He said: “I aim to increase the farm’s self-generated income and to put the farm on the path of a solid financial future.
“I am also actively engaging with the diverse community.
“We are exploring what activities and usage the farm can develop from the two and a half acres that will come back to the farm from the Crossrail site.
“We have a large and successful set of allotments on the farm so we are looking at providing more allotment space.
“It’s an incredibly exciting opportunity to work somewhere with animals at the heart of its activities and to extend my knowledge of horticulture.”
Other ambitions include creating more space for the farm’s cafe as well as launching a restaurant with evening opening hours.
Kevin will juggle the duties of CEO with his position as chairman of the Hackney Society .
For the past nine years he has promoted the borough’s environment and public spaces.
As part of his mission at Stepney, he will also aim to engage the wider east London community.
“We are already working with housing associations to provide garden space to enable their residents to grow fruit and vegetables on their doorstep with some training provided by the farm,” he said.