Poplar is the focal point for Morgan Stanley’s first Healthy Cities project in the capital.
The initiative – targeting improvements in child health – has been launched after the success of three schemes in the US.
The Wharf-based bank teamed up with scientist and health expert Dr Paul Sacher to conduct in-depth research into the lifestyles of east Londoners.
Challenges included language barriers, information poverty and a lack of consistent health messages.
Crime, poor nutrition and high rates of childhood obesity were also pressing factors.
Wellness and opportunities for play were crucial and a strategy to address the key findings will now be put in place.
Dr Sacher said: “Solutions have often been provided by top-down, imposing initiatives that do not fit with local needs.
“By evaluating the issues that really matter and by implementing our recommendations, the programme is more likely to lead to sustainable improvements in child health.”
A bilingual Health Education Kiosk has been suggested to extend the impact of GP services while access to healthy lifestyle programmes – including food preparation and cooking – could help address obesity.
Refurbishment or new playgrounds on Poplar’s three estates have also been suggested.
The Morgan Stanley Healthy Cities Garden – designed by celebrity gardener Chris Beardshaw for this year’s Chelsea Flower Show – will be planted on a Poplar plot following the event.
Morgan Stanley’s president of institutional securities Colm Kelleher said: “This has been a collaborative effort and we are looking forward to building on the results of the research to deliver a successful programme.
“I am extremely proud of Morgan Stanley’s involvement.”