Land Rover punted a giant rugby ball up the Thames this morning.
It contained Rugby World Cup 2003 winner Lewis Moody and a special Defender, which will take the Webb Ellis Cup on a100-day tour around the UK and Ireland in the build-up to this summer's tournament.
Moody drove the 4x4 off its pontoon at Tower Bridge where he was met by former England captain Martin Johnson to pose for pictures.
Land Rover Ambassador Johnson said: “This is an incredibly exciting time in the build-up to the start of Rugby World Cup 2015.
"The anticipation is really starting to build and with just over 100 days to go until the tournament I am sure this amazing Land Rover spectacle, with the reveal of this truly remarkable Defender here in London, has fuelled the excitement even more.
"The trophy tour is a fantastic way for people to engage and celebrate Rugby in the countdown to the tournament.”
The 100-day Rugby World Cup trophy tour begins on June 10 and the Defender will play a key role, transporting the Webb Ellis Cup around the UK and Ireland before delivering it to Twickenham Stadium for the Opening Ceremony on September 18.
The Trophy will also visit all Rugby World Cup 2015 venues.
Adapted from a Defender 110, the vehicle was built at Jaguar Land Rover’s Special Vehicle Operations HQ in Coventry, and features a specialised integrated cabinet for displaying the Webb Ellis Cup whilst driving.