For foodie Charlotte Laudat charity begins at home, in the kitchen, surrounded by cauliflower, cucumber and the odd courgette.
Her eyes sparkle as she envisages whipping up a lentil curry combining the goodies crammed into this week’s Organic Greenwich veggie box, from not for profit charity Greenwich Cooperative Development Agency.
As the organisation’s business development manager it’s also a passion that’s professional.
The scheme - launched in April - is the latest in the agency’s projects supporting social enterprises alongside work with the Good Food in Greenwich Charter and Made in Greenwich.
Profits from the seasonal selections of produce from Keats Organic Farm will be pumped into food poverty charities feeding youngsters during the school holidays.
The 34-year-old’s also tasked with picking out the scrummy weekly sections - something she believes will chime perfectly with Wharfers who get creative in the kitchen.
“For a foodie like me not knowing what you’re getting is the biggest surprise each week - it’s like Christmas,” she said.
“We’ve got our core ingredients of carrot, onion and potato each week but then there’s four others on top of that.
“It’ll always be seasonal though, so you’re not going to get a pineapple thrown in there for good measure.
“Rather than supporting the bigger companies it’s better to support somewhere local - it’s very important for us to be part of the community.
“And people can see what they are paying for is making a difference to people’s lives.”
The launch has proved popular, with buyers flocking to collection hotspots in Greenwich, Plumstead and Woolwich.
The aim now is to turn the buzz into “something sustainable” for charities.
And Charlotte insists Organic Greenwich stands tall above market competitors such as Abel & Cole as it boasts care for the environment, charity and education at its core.
“Our vision is about education, community, health food and nutrition and it makes sense that we started to make boxes and sell them, so people know more about who we are as a company,” added Charlotte.
“And we want to be seen living exactly what we preach to people.
“We’re different - we don’t deliver to people’s houses which cuts down on emissions and instead we deliver to hotspots, so we keep a good price.
“In London we’re so wrapped up in our own lives - and housed in a cocoon - people rarely engage with the local community.
“People coming to the hotspots get to know a bit more about their local area - anyone can have a box delivered.
“Why not pop down to the pub, have half a pint and see people a bit?”
>Boxes cost £10 each and are available every Wednesday.