Remember the coffee shop that had a swearword in its name so had to take its sign down? It’s back, with a (sort of) new name.
F**koffee coffee shop in Bermondsey Street received a letter from lawyers representing its building’s landlords on October 21 telling them to take the sign down or risk facing legal action.
In an interview with the Wharf, the shop’s manager Adrian Jones conceded he would have to take down the sign, which was made of Lego, but declared a new one would be up shortly.
And, sure enough, the coffee shop’s official Twitter feed has posted a picture of a brand new sign. Its name is practically the same, but the “u” has been replaced with an asterisk, obscuring the swearword completely.
Adrian Jones told the Wharf on October 23: “It’s a storm in a tea cup, really. It was just a bit of fun when we first changed the name, but our sales went up by about 20% since then.
“We will probably have to change it again, but I have been in this game for a long time and things change.”
The coffee shop was opened in 1999 as Brick Lane Coffee, and Adrian proudly claims it pre-dates Starbucks ’ UK operation.
“The name was changed two years ago,” he said. “I was on holiday and had a bottle of wine when I had the idea. I texted the maintenance man telling him to change the name.
“I didn’t think he’d do it, and I forgot all about it until I came home and all hell had broken loose.”