A host of London clubs are preparing for new stadiums at a time when the value of TV rights for Premier League games has grown by 70%.
Yet, as City Hall revealed this week, only one team in the capital has promised riches would trickle down in the shape of workers being given a competitive salary.
West Ham are that club, having announced from June all staff will be paid the London Living Wage.
London Assembly’s regeneration committee said the lack of clubs participating in the pay scheme is part of a worrying picture of their poor contribution to the surrounding community.
In a survey only 10% of respondents thought existing residents living near a club would gain ‘a lot’ of benefits from a new stadium.
Committee chairman Gareth Bacon AM said this was unnacceptable.
“The bright lights and multi-billion-pound TV and sponsorship deals keep the world’s eyes firmly glued to the football world,” he said. “But what is going on closer to home, just outside new stadium gates, in terms of the impact on the local community?
“Football stadia can act as a catalyst for regeneration and improve an area, but developers and clubs need to ensure they give something back to the communities they’re affecting, especially given the vast costs involved.
“When the public purse is used to support such large scale schemes, we need to make sure local people don’t miss out when it comes to jobs, skills and housing.”
The committee wants the Mayor of London to ensure football clubs join a charter for successful stadium-led regeneration, which includes signing up to the living wage and supporting the local’s housing targets.
West Ham have been criticised ahead of its Olympic Stadium move for its Boleyn Ground development, which will see just 51 of the planned 838 homes affordable, with no mention of social housing.
Talks are still ongoing over the scheme but the club has at least won support for its pay commitment.
Vice-chairman Karren Brady said: “Paying the London Living Wage is something we care passionately about as we want to ensure all of our hardworking staff are suitably rewarded for their commitment to the club.
“Therefore, I can confirm that from June 1, all permanent full-time and part-time staff will be paid the London Living Wage.”
QPR, Brentford and Tottenham are also looking to move into new stadiums in the coming years.