Samuel L Jackson, Jimmy Carr and Jodie Kidd were among the celebrities making millions for good causes at BGC the Charity Day in Canary Wharf.
They joined a host of famous faces trying out their trade floor skills to raise money for the Cantor Fitzgerald Relief Fund and charities around the world and also to remember victims of the 9/11 terror attack on the World Trade Centre in 2001.
Every year, BGC Partners and Cantor Fitzgerald commemorate the 658 Cantor and 61 Eurobrokers employees who died in the attack by distributing 100% of their global revenues on Charity Day to charitable organisations.
At the event on Friday, September 11, larger than life TV personality Christopher Biggins was representing Haven House Children’s Hospice in his role as official ambassador.
He said: “The hospice, which is local to me in east London, look after terminally ill children and they do such incredible work.
“I have been coming here for 10 years now and it’s just amazing to see how each year BGC give away millions and millions – it makes all the difference.
“I was at one of the hospices at one of the tea parties and spoken to mums and you can see how difficult it is for them – it’s almost harder for them than the children as the kids are oblivious to what’s going on.
“These parents are living this 24 hours a day though and it’s terrible for them, so to have the hospice there to help – it really is vital.”
Among the other celebrities that turned up were, Piers Morgan, Kevin Pitereson, model David Gandy and Saturday’s singer Mollie King and rugby stars Lee Mears, Jason Leonard and Ryan Jones.
Who else did we spot?
David Buik – who worked for BGC Partners between 1999 and 2011 – was welcomed onto the stage to chants of “Buik, Buik, Buik” and said” “I can’t thank you enough for inviting me here today, this really is a pleasure.”
When Ultimo creator Michelle Mone was on the stage, compere Jimmy Carr’s first question was why she wasn’t in bra and pants – which prompted whooping from the traders. She laughed it off though and happily spoke about being given the title of Lady.
Richard Wilson (who played everyone’s favourite grumpy old man Victor Meldrew in One Foot In The Grave) was at the event on behalf of Muscular Dystropy. He said: “We so far don’t have a cure, so more needs to be done to raise the money for more research.
“I’ve done a lot of trading, but I can’t tell you how much I made, because I can’t remember, but I will say it’s millions.”