Web-based retailer Amazon has opened one of the biggest photography studios of its kind in Shoreditch.
The Amazon Fashion Photography Studio in Geffrye Street is one of the largest in Europe.
At 46,000sq ft, it houses 22 individual photography bays, a large editorial suite, video editing facilities, a fashion library and office space for Amazon’s team of fashion creatives.
“Our aim is to make Amazon the best place to buy fashion online,” said Amazon Fashion EU vice president Sergio Bucher.
“The opening of our new fashion studio, in the heart of one of the leading fashion capitals of the world, illustrates our ambitions.
“We are committed to providing a first class customer experience and our new studio will enable us to produce more than half a million images a year as our fashion business continues to grow.”
The building is leased from Transport for London, and has undergone six months of restoration to be transformed into studio space.
A total of 35 permanent roles have been created at the studio and up to 75 casual staff will also be brought in to support seasonal demand.
Amazon recently completed the move of its 2,000 corporate employees to three offices in the capital.
Construction of a new corporate office at Principal Place in Shoreditch is underway with an expected opening in 2017.
With that building finished, Amazon will have total capacity for more than 5,000 employees in London.