Football fans and commercial sponsors alike will be drawn to the East End’s Olympic Stadium when it becomes “one of the greatest arenas in world football” .

At least that’s what West Ham vice chairman Karren Brady is hoping.

The Premier League side will call the £700million former London 2012 venue home when their 99-year lease begins in August 2016.

Ms Brady believes the move to the 54,000-capacity ground will help attract sell-out crowds.

She said: “Retention of our Premier League status in the 2015-16 season is an absolute necessity for the future wellbeing of the club.

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“The Olympic Stadium offers enormous commercial and brand opportunities and we have a strategy in place to deliver sell-out crowds and enter the stadium with a team that are befitting of such an amazing, iconic venue.

“As plans take shape it becomes even more apparent that our new home will be one of the greatest arenas in world football and a platform to transform the future of our great club.”

The football club’s annual report reflected a profit of just under £3million after tax for the 2014-2015 season.

Turnover reached £120.7million, up from £114.8million, though the wage bill rocketed by £8.8m.

The side currently sit sixth in the Premier League.