The future is bright for an east London firm created to help those afraid of the dark.
Charlotte Cramer - who devised a luminous comfort blanket Glow Away with Davide Russo - tapped into an £11,300 loan from Virgin StartUp for its launch earlier this year.
Now the 24-year-old has won a face-to-face with Virgin tycoon Sir Richard Branson. She has eight hours to grill the tycoon during Virgin Atlantic’s inaugural flight from London to Detroit on Thursday, June 11.
“I’m enjoying every minute of this bit of the journey, let alone getting on the flight,” said Charlotte.
“This sounds a bit weird but, as a kid, I had two dreams in my life - one was to dance in a festival, the other was to meet Sir Richard.
“I have no idea how a 10-year-old me decided that was the perfect goal I just remember having it.
“And that 10-year-old me would be screaming - actually, I am a bit.
“I’m going to be asking him about how we get investment. We are really happy with our product and we have retail order in, it’s just a case of it accelerating, getting investment and being able to grow the business quickly.”
Glow Away combines a bedtime story book and a four-colour glow in the dark duvet-set to help youngsters overcome their fear of the dark.
Davide’s childhood sleeping patterns were tinged with the terror of monsters grabbing his feet in his darkened bedroom.
This, coupled with Charlotte’s experiences of insomnia, prompted the pair to develop the product in Spitalfields.
Charlotte said: “For a child, a monster grabbing their feet, that’s a real fear. If you can empathise with that it’s pretty terrifying.
“We spoke to psychologists who reasoned that kids who were scared of the dark had incredible imaginations, but they don’t have the ability to realise their imagination isn’t real.
“We use the power of kids’ imagination to help them overcome the fear.”
As the lights go down, the duvet glows white and grown-ups read the accompanying tale.
The product has since become the first psychologist-approved solution to fighting fear of the dark.
“In our trials we turn off the light and the kids' faces light up more than the duvet does,” said Charlotte. "They really believe it’s magic.”
Go to glowaway.co.