Dragon slayer, entrepreneur and restaurant owner Levi Roots has been unveiled as the host of The Wharf Innovation In Business Awards 2016. A household name, thanks to his appearance of Dragon’s Den in 2006, Levi’s success was hard won.
Having moved to London from Jamaica in the 1970s, he had been selling his home made sauce from his kitchen for years before opening the Rasta’raunt at the 1991 Notting Hill Carnival.
The fusion of the flavours he’d been cooking with and the music he’d been making laid the foundation for what was to become Reggae Reggae Sauce.
But it took another 16 years of rejection by banks and businesses reluctant to invest in the product before success came Levi’s way .
He was spotted at the World Food Market by a BBC researcher and persuaded to appear on the show.
After winning investment from Peter Jones and Richard Farleigh, the sauce was an instant hit and Levi has since gone on to diversify his brand with a wide range of food products, TV series Caribbean Food Made Easy, album Red Hot and even an inspirational tour designed to promote healthy tasty food to children.
His latest venture plants him firmly in east London however when, in December 2015, he opened Levi Roots Caribbean Smokehouse at Westfield Stratford City.
He will host The Wharf Innovation In Business Awards 2016 at the Radisson Blu Edwardian New Providence Wharf on Thursday, September 29.
There is still time to enter the awards, but all firms must have submitted their entries by Thursday, June 23.
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