Superdry is set to open a store in Canary Wharf.
The brand’s hoardings covering the unit in Canada Place Mall are due to be removed on Thursday, August 20, revealing the label’s stylish collections of men’s and women’s clothing.
Also online: Win a Superdry rugby shirt from its new collection
Famed for luxury lounge gear with a sporty twist, shoppers in E14 will now be able to purchase its products including hoodies, jeans, jumpers and accessories without travelling.
The retailer has also launched its first Rugby by Superdry World’s Legends Shirts collection in time for next month’s World Cup.
It includes vintage and 1960s varsity-inspired training style shirts in a range of styles, themed around countries as well as classic striped patterns.
Shoppers can choose from 11 countries and 16 fashion variations from £74.99.
If you’re stuck for inspiration or advice, personal shoppers will also be on hand to help.