A fashion brand offering Indian occasion wear with a modern twist will launch in Tower Hamlets.
Designer Nidhi Bajaj will host the UK debut of her 50-piece Blush range from her home in Hesperus Crescent on September 25.
Guests will find rooms filled with the semi-formal garments in a variety of shades, from zingy, vibrant colours to muted tones more suited to the office.
Founder Nidhi said hosting her collection at home – instead of a commercial venue – meant shoppers would feel more comfortable while browsing the rails and trying on selections.
Talking of Blush, which she created alongside Aman Kaur, she said: “It’s a mix of contemporary and traditional. It’s not all Indian traditional wear and there is a western feel to it, which makes it more wearable.
“Some, for example, you can use as dresses and not just for an Indian function.
“This event is just a start for me to try to explore the market. Next year I will be doing bridal shows too.”
Guests should arrive at 6 Hesperus Crescent, E14 3AD, from noon until 9pm.