Sorry Canary Wharf gym bunnies, a sweaty selfie with hundreds of hashtags was so last year.
A cartoon man sporting fitness kit and clutching a neon glow stick, otherwise known as Virgin Active’s Pulse Emoji, is the on-trend social media icon that’s set to whip Facebook, Instagram and Twitter into a post-workout frenzy.
Members of the brand’s Canary Riverside branch can now burn off the Christmas calories during a Pulse powered by Clubbercise class - then update their followers with their progress in a social media post to their followers.
The session combines upbeat tunes from the 90s to modern floor fillers with dark lighting and glow sticks to grab as participants dance the night away.
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Meanwhile, the Pulse symbol is one of 36 launched for Virgin Active’s #Emojivation pack created to inspire and motivate users to tackle feel-good classes and fitness challenges.
Other images include workout moves such as squats, planks, lunges and burpees, equipment like rowing machines and weights as well as the all-important post-gym relaxation in the Jacuzzi.
Head of fitness for Virgin Active Andy Birch said: “Health and fitness is one of the most talked about and shared topics on social media, with celebrities and athletes hash-tagging their workouts like never before. “We saw a gap in the emoji market when it came to being able to talk about what people have been up to on the gym floor or in their favourite classes.
“We know how motivated fitness fans get by their workouts and how emotional they feel when they reach a new fitness goal, yet there was only a handful of emojis that represented this. Our new range of fitness emojis are more reflective of a true work-out experience.”
iPhone and Android users can download the Virgin Active fitness emoji app on the App Store and Google Play store.
People can also tweet @virginactiveuk for bespoke emoji workouts for whatever challenges they are taking on in 2016.