Project V corporate cycling challenge to arrive in Canary Wharf next year

By Beth Allcock on August 18, 2014 9:54 AM |


Despite a delay of almost a year, the organisers of cycling challenge Project V are determined it will still ignite a cycling buzz on the estate.

The event was supposed to have reached its climax in July but the finals in Canary Wharf have now shifted to May 2015 instead.

With 40 teams of corporate riders, trained over a number of months by cycling professionals, the event has been called "the ultimate cycling experience where strategy will drive results" by its organiser Limelight Sports.

Businessmen and women will form 40 teams - with eight riders in each on race day, the date of which is yet to be confirmed.

The riders will swap pinstripe for Lycra to tackle four laps of a 1km closed-road course in Italian Team Pursuit time trial format ahead of a minor final and grand final where the top two teams battle it out. During the next few months a manager will be chosen to lead each team, with coaching sessions on offer to help with squad selection as well as race strategy support and a dedicated training day in a velodrome.

Gary Willis, former British Cycling coach who will lead Project V's training day, said: "As a racing concept this is about bringing the value of each individual, training principles and technology together to allow teams to achieve their performance goals.

"Canary Wharf as a venue fits well with this concept as it has a great community of businesses that would be able to take on such a race and strong support from Canary Wharf Group providing the perfect backdrop and environment."

Team places cost £5,000 each.

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