Philanthropists encouraged to give £1,000 to East London charity
An east London charity is looking to inspire 100 people to part with £1,000.
Canary Wharf chief executive George Iacobescu was one of the first to sign up with the East End Community Foundation's initiative, following its launch at the Plateau restaurant.
So far 13 philanthropists have pledged cash to the 100 Club.
EECF's chief executive Tracey Walsh said: "If you donate £1,000 to a charity it's often difficult to find out how it has helped. If you're part of a syndicate with £100,000 then you can see who and how it has directly impacted.
"Some of the money will go on apprenticeships and we've already got 40 in those this year in business administration roles, mainly in the NHS but also Clifford Chance.
The charity said gift aid will be claimed to pay for the administration of the club leaving 100% of the money raised to go to good causes.
The 100 Club will involve events throughout the year at landmark venues with the first two taking part at One Canada Square's Level39 and the Walkie Talkie at 20 Fenchurch Street.
Go to eastendcf.org.