Korean fare to be found at Wapping's Feast Festival opening tonight
Korean cuisine is having its moment in the spotlight - and the co-founder of a new restaurant is keen to introduce more East Enders to the fresh, spicy fare at the Feast festival this week.
Jubo opened its doors in Shoreditch's Rivington Street last year serving up what Leon Foong calls topical tasty food, including dishes like steamed buns and bulgogi.
"Arguably Korean food is highly under-represented in Asian cooking," he said. "Now it's time and we are looking to be a part of that movement.
"We've not got a lot of experience of food festivals but we wanted to bring more awareness of what Jubo is about and what we offer as a way of exposing Korean cuisine."
Feast takes place at Wapping's Tobacco Dock from tonight (Thursday) until Sunday.
Leon and his team will be whipping up dishes alongside a wealth of fellow foodie traders. Tea ceremonies, sensory experiences, live music and DJs will also be on offer.
Leon said Jubo's offering at Feast draws on raw, fresh ingredients as well as influences from Japan with its signature flavours being Korean fried chicken and steamed pork.
Those more interested in red meat might try the brand's Korean style beef-on-the-bone, cooked on a barbecue or a marinated loin of Iberico pork. Glass noodle salads and kimchi slaw cater for the veggies.
Leon said: "Authentic Korean cuisine can be sharp and aggressive with flavours - we don't believe in padding them out.
"If you look at the sauces and garnishes they're all very strong, punchy flavours - very exciting, very sharp and very fresh.
"It's a huge aspect of the food - our Korean fried chicken is served at the restaurant and at Feast in garlic, hot or volcanic strengths.
"The latter was only introduced recently. A lot of our Korean visitors weren't satisfied with the heat level so we revised the recipe - now it's really, really hot."
Tickets for Feast range in price, starting from £10 for a standard ticket or £8 for concessions.
Go to wefeast.co.uk for more information or tickets.