Giant bike store opens in Docklands

By Rob Virtue on July 25, 2014 5:50 PM |

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Lycra-clad cyclists seem to be taking over the Canary Wharf estate. So it's no surprise the latest store to open in the area is specifically catering for that market.

Giant Docklands opened its doors at South Quay at the beginning of this month.

It's franchisee Dan Chapman's first store in the capital and he said it was an ideal spot to cater for the demand from Canary Wharf. Business partner Gary Sacks, who is a manager of the City and Docklands property firm, alerted him to the opportunity.

"Gary was one of our first customers at our Hertfordshire store, became a regular and then was soon also a friend," said Dan.

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"We had a conversation about this site last November. He knows the area well and the type of people who live and work here. So I went to Giant and got the go-ahead."

The modern looking store at Lantern's Way is ideal for browsing bikes whether looking for performance, sports or mountain machines, with prices ranging from around £300 to £9,000.

All are made by Giant, the Taiwanese firm which is the world's largest manufacturer of bikes, and the shop includes a fitting area with cutting edge technology.

"A huge range of product offerings, great customer service and professional cycle fitting are what people will get here," said Dan.

"The bike fitting is something all good bike stores should have but we're taking it to another level and we've got the 3D modelling service coming in soon.

"For Giant this is a flagship site. If we were on the Canary Wharf estate we would have larger footfall and probably increased sales on smaller products but being here allows us to have a much bigger space with better customer focus."

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Store Wi-Fi is on its way so customers can sit in a relaxation area with a coffee and do some work while the technical team fix or service their bike. There is also a section dedicated to bikes and accessories for women.

"Cycling has traditionally been male dominated but women's cycling is a key area with sales going up by 25% and growing all the time," said Dan. "We're aiming to get behind that with this section."

Go to giant-docklands.co.uk.