Blonde's Eye View: Why use social networks to boast?

By Rob Virtue on July 30, 2014 8:42 AM |



by Angela Clarke

A happiness epidemic is spreading like mould over social media. Twitter and Instagram have the #100happydays initiative, where participants post a photo of something that made them happy every day for 100 days.

Mine would just be a shot of Dairy Milk. Over and over. Facebook has a similar enterprise set up by Action For Happiness.

Partakers list three things that are good in their lives for five days on the site. Ditto with me and chocolate.

The websites for both movements report contributors feel happier. That's nice. I've no problem with people taking time to draw up joyful lists. What I don't understand is why they have to share it?

What part of listing things you're thankful for makes you even more thankful if you let 456 followers see it?

Posting happy lists online makes it less a charming exercise in gratitude and self-awareness and more like boasting.

I'm sure uploading a photo of the yacht you're spending summer on does make you happy. Trying to incite jealousy shouldn't.

Besides, a litany of jammy experiences has made my timeline so dull I'm considering doing some work to distract me from social media.

And what if you aren't happy every day? If all your family are killed in a freak accident involving a Boris Bike and the Organic Chickpea van, do you still have to post?

Worse still is the outpouring of soppy sentiments on Facebook as people gush how grateful they are for their lovey wuvy snooky pooky dribble bums three times a day.

Saccharine sentiments have rendered the site a mawkish Hallmark Card. Keep me happy - keep it to yourself.

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