Blonde's Eye View: Canary Wharf word associaton

By Rob Virtue on June 17, 2014 10:01 AM |



by Angela Clarke

There's a charming scene in the movie Skyfall, in which a disillusioned James Bond, played by Daniel Craig, takes a word association test. When the psychologist says "day", he says "wasted".

We know how you feel, Bondy-mate, we've all been there.

Craig makes a great sociopathic James Bond, until you realise he pouts when he runs. It's like he's chasing down terrorists while doing duckface. "I will save the world and always be Selfie ready"' The Man with the Golden Pout. Octopouty. Licence to (duck)bill.

But I digress. I've followed my own word association. What's the first thing that comes to mind when I say "Canary Wharf?" Work? Prison? Expensive coffee? I've written before about those who react to a mention of the Wharf with a kneejerk "soulless". I'm guilty too.

If someone says they work for an investment bank, I immediately assume they're based in Canary Wharf. Forget the City, in my mind London's global banking industry is solely housed in the towers of E14.

I imagine them chock full with a mix of Patrick Bateman from American Psycho, and Mr Banks from Mary Poppins.

So what's the first thing that comes into your head when you see me, a columnist for The Wharf? (No swears, thanks).

This week I found out, when I presented a gong at the Limelight Film Awards - which supports and celebrates new film industry talent.

A glitzy, red carpet bash at The Troxy, I got my hair done and donned my best frock. As I took to the stage they paired me with a fellow award presenter: an accountant. An accountant!

Because when you say you write for The Wharf, that's the first thing that comes to mind.

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