City Airport launches Bloomberg hub for passengers
Bloomberg is giving business flyers from London City Airport the access to breaking news and exclusive information with the launch of a technology hub.
As well as a 260sq metre lounge, the tie-in also includes 55-inch digital screens and media tickers in the terminal.
The lounge features six tablets loaded with Bloomberg apps, four terminals, an analytics help desk, 24/7 Bloomberg television, free shoe shine and a media wall. The facilities were launched last Wednesday.
The media firm will also sponsor free Wi-Fi at the Royal Docks airport.
Bloomberg said there is a "remarkable synergy" between the company's target audience and the average profile of a City Airport passenger.
About 61% of passengers are travelling on business and over half use a subscription-based financial data service.
Dan Doctoroff, chief executive officer and president of Bloomberg LP, said: "LCY's customers are business travellers who value the things Bloomberg does best: providing accurate, relevant and timely information that helps them make better business decisions.
"The Bloomberg Hub at LCY is a great example of this; it is our biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre."
Declan Collier, chief executive officer at the airport said: "Our agreement with Bloomberg will set us apart from the other airports in and around London, cementing our position as the business traveller's airport of choice - but we cannot stand still and will need to work together with Bloomberg on a constant basis to continue to meet the customer's changing needs."