Could superclub bring the Balearics to Greenwich?
It may just be a building on an industrial strip of land next to the busy entrance to the Blackwall Tunnel but the team behind Studio 338 say it will bring the Balearics to London this summer.
The 3,000 capacity venue will be the capital's biggest club and includes an open terrace where a host of top acts will perform.
Music director Dan Perrin said the venue on Greenwich Peninsula was the perfect destination for big parties.
"We're isolated from our neighbours - the nearest residential is around half a mile away," he said.
"Even if you soundproof a club you get people turning up and leaving throughout the night - minor disorder outside and cab doors slamming, - which upsets those living there. We won't get that.
"This is exciting for Greenwich with the Peninsula in particular, which is turning into an entertainment district.
"People are more used to Shoreditch and central London but as those places get more residential and neighbours complain about warehouse parties it makes sense to put on those parties here at a purpose-built venue next to an industrial estate."
It's not the first superclub for the area, however, with Matter and Proud2 both arriving at The O2 in a flurry of excitement in recent years but quickly pulling out. A difficult location and poor transport links were blamed.
Dan said the promise of improved connections, including a 24-hour Jubilee line, was welcome, but that was not the only strategy to get partygoers to North Greenwich.
"The 24-hour Tube coming in 2015 is a boon but we're not going to rely on that," he said.
"What we're doing is making this a destination venue by constantly bringing in huge international brands and acts, which is something Proud2 and Matter didn't do."
And the major pulling point is the outdoor terrace performance space, capable of holding 1,600 people, which will be decked out with Chinese lanterns, parasols, umbrellas and Astroturf with daisies, all in contrast to the more traditional neon lights and smoke machine club feel inside.
And while the focus will be on house and techno, Dan said people can expect a mix of events for a wide range of ages - including OAPs.
"On Thursdays we'll have Rock On The Terrace once a month throughout summer with live bands performing," he said.
"Fridays will see live electronica performances from well-known but leftfield acts. Saturdays will be house techno day and night parties with big international brands and DJs.
"And we're working with Contact the Elderly, a charity which links isolated older people with volunteers and we're looking to put on a garden party, with tea and cucumber sandwiches and the Bootleg Beatles. It's potentially called Nan Fest and will be on a Sunday afternoon."
Another idea is for a Vietnamese cultural festival including street food, while students will also be encouraged to use the venue to help with their studies for free, for events such as fashion shows.
The act for the venue's opening on Saturday night will be MK, whose reworked hit Look Right Through reached number one in the UK charts recently.
Go to studio338.co.uk.