East London jeweller showcases designs in museum exhibition

By Beth Allcock on December 11, 2013 8:41 AM |

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Bold, iconic jewellery fusing inspirations of London life with the spirit of a young designer are shining out from Duffy's Shoreditch studio.

The east London talent strives to set his creations apart from the rest by bringing the industry back to its roots - constructing each of his items by hand to harness the traditional values of craftsmanship.

He cites parks and old style pubs as his favourite places to spend time and uses an array of materials sourced from around his patch in E2 to produce raw, striking pieces which stand alone as sculptures or as a striking way to adorn an outfit.

Visitors to the Museum of London's recently-launched exhibition, Made in London: Jewellery Now, will be now able to glimpse the metals, stones and processes emerging from his buzzing workshop as he showcases his work.

Admitting he favours getting straight into a design by carving - not sketching - Duffy said: "Some pieces are entirely in my head. For others I have a starting point, and I try things out - if mistakes happen, they happen, just go with it. I work until I'm happy with the piece, or happy enough. I'm never 100% happy with a piece of work.

"I've always had an active mind: I can stare at the ceiling just thinking about things.

"We take in a lot every day, even just flicking through a book, you take in so much.

"Just scanning through a magazine: 150 images going through your head without even realising it. It's all in there somewhere."

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The museum's latest showcase will run until April, featuring the work of six other designers based in the capital, who strive to embrace the inspiration of the varied spectrum of life in London into their designs.

These include Jordan Askill, Rachel Boston and fellow east Londoner Noemi Klein.

With a celebrity fanbase comprised of models Daisy Lowe and Erin O'Connor as well as Dinos Chapman, Duffy said his services were starting to be sought after by those who really appreciated his style.

"In the beginning, when I was first working on commission, I did what I was told," he said.

"I was providing a service.

"Until you've developed a body of work and a style that people will come to you for, they've just come to you as a jewellery craftsperson, to fulfil their requirement.

"Gradually people came to me for my style and then part of the fun is with working with people.

"It's always different: sometimes it's nice to have parameters.

"When someone says "do whatever you want," it's almost impossible.

"It could be anything then and your mind goes crazy.

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"I tend to just think a lot, and not sleep a lot because of it."

> Made in London: Jewellery Now at the Museum of London until April 27

Entrance free.

>Go to duffyjewellery.com

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