Poplar's £250m regeneration to end years of neglect
A £250million regeneration scheme will banish the spectre of neglect from a portion of Poplar according to the partners involved.
Aberfeldy Village, a project by builder Willmott Dixon and social landlord Poplar Harca, will see the creation of 1,176 new homes for all tenures - including a large chunk for those who want to rent privately - over the next 12 years.
Andrew Telfer, divisional chief executive at Willmott Dixon, admitted the E14 patch had been neglected but said the partnership was "really making things happen".
The first phase of homes including one-bed studios and one and two-bedroom apartments will be released off-plan this month.
"What we are trying to do is create that sense of place here as an area where people want to live," said Andrew.
"Here, you will have somewhere that feels like home. There has been a lot of interest so far - for our be:here brand, we had 15 calls last week and the properties are not going to be available until spring 2015.
"That's quite exceptional. For people coming from the Canary Wharf area, I think a lot of them will find this is a great place and it's so quick for their journey."
Granted planning permission last year, Aberfeldy Village represents the largest investment in this area of London, as well as being linked to the wider Olympic legacy regeneration plan.
All residents will be creating a mixed community spread alongside a new central street with retail facilities, a multi-use community centre, healthcare facilities and landscaped green areas with public art.
Bernadette Conroy, chairman of Poplar Harca, said harnessing the views of existing East Enders had been key throughout the project.
"One of the most important stakeholder groups behind these plans has been our residents," she said. "It's their commitment to the community that has helped to develop our masterplan and the future of the Aberfeldy Estate.
"Community spirit and views have been fundamental in putting this package together."
Residents will be able to travel to Canary Wharf and further afield via the nearby East India DLR station.
Prices are likely to start at £200,000.
For more information about the scheme go to av-e14.com.