New designs for iCity's digital hub in Olympic Park
New designs have been unveiled for the Olympic Park's former Press and Broadcast Centres - after the group in charge ditched previous plans launched just months previously.
Architect Hawkins\Brown is behind the latest plans which span three buildings and will house top firms and start-ups from the creative and digital industries.
Proposals include a 750 seat auditorium, retail outlets with an emphasis on local producers and space for film screenings.
The designs were unveiled by iCity, the group set up to transform the centres for the transition to an enterprise hub, and will now go out to public consultation.
It means previous designs by GMW Architects launched in March have been discarded.
Gavin Poole, CEO of iCITY, said: "These new and inspirational designs reflect our commitment and vision to develop a hub for the digital and creative industries on the Olympic Park, supporting the development of east London into one of the world's leading technology centres."
David Bickle, partner at architects Hawkins\Brown, said: "We have taken inspiration from a vast range of sources, but not least the energy of the Olympics.
"We started from the point of reimagining the landscape of the former Press and Broadcast Centres to create a new space that complements the vibrancy of the Park, but also stands out as a distinct community of its own."
So far 40 per cent of the site has been let, with BT Sport, Loughborough University, Hackney Community College and Infinity SDC already signing up.
BT Sport has three studios there from which to broadcast, as well 20 edit suites and space for an audience of 160.
The iCity area comprises of three buildings containing over a million square feet of space.
The consultation began on Wednesday. Click here to see it.