More jobs and opportunities for the Olympic Park - but less residential
Concerns the London 2012 legacy may not be benefiting the East End's existing communities have been batted back by its caretakers.
Paul Brickell and Neale Coleman of the London Legacy Development Corporation (LLDC), ansewered questions from members of the London Assembly's Regeneration Committee on Tuesday.
Assembly Member for City and East John Biggs said he felt there was too much emphasis on the Olympic Park and "very underwhelmingly on the wider integration with communities". He also suggested Stratford residents saw homes at the former Olympic Village as unaffordable.
But Neale, deputy chairman of the LLDC, said: "Most of our energy has been focussed on building regeneration issues. There's always a very difficult balance between creating new opportunities and the inevitable increase in land value and making sure you're not leaving existing people in the area behind."
He said 100,000 people had visited the Olympic Park in September and that statistics showed 41 per cent of the workforce on-site had come from the host boroughs.
He added the re-opening of the Copper Box had generated 60 new jobs - with 90 per cent going to people in the locality.
Neale maintained LLDC was "very, very conscious of issues around affordability" and putting homes within reach of existing residents.
He said half of the affordable housing at the Olympic Village was at target rents and "well within" the grasp of low income groups and added that LLDC had a site-wide target to offer 35 per cent affordable housing and a minimum requirement of 20 per cent.
Although housing schemes are in place at Chobham Manor and proposed for the west side of the park, which will bring 1,600-homes to the market six years earlier than initially planned - now in 2023 - the picture is changing.
Other vacant land in Newham originally earmarked for housing south of the Orbit, near Pudding Mill Lane and by the Stratford waterfront could now make way for an economic element.
"The penny dropped that business was very interested in this part of town," said Paul, executive director of regeneration and community partnerships.
"In a sense, we are realising this long-held ambition to generate as many jobs as possible.
"And we are saying to kids this is a part of London that is changing, these are the kind of careers that are arriving and these are careers you can aspire to."