Charity kicks off Christmas appeal for elderly
Bringing festive joy to hundreds of elderly people in east London during the harsh winter is the plan for one charity.
The East End Community Foundation runs an annual Christmas Food Bag appeal and this year is hoping to expand from its Tower Hamlets base into neighbouring Newham.
In 2012, the group raised enough money through donations to give out 500 bags to isolated elderly people in east London. This year the target is 700.
EECF chief executive Tracey Walsh said: "These Christmas bags mean so much to many elderly people in the East End.
"Volunteers, including many from Canary Wharf, help all the way from collecting money to buying and sorting food, through to delivering it to those in need in the run-up to Christmas."
Individuals in the area are being asked to give £15 each - the cost of a bag of Christmas food. Companies are also being asked to contribute.
The EECF is set to hold days promoting the event outside Waitrose in November, with final dates to be confirmed.
Volunteers visit the elderly people during December.
"It's an initiative where people know exactly where their money goes," said Tracey. "This year we're hoping we can help hundreds more."
People can donate through eastendcf.org.