Stars get set for television awards at the O2
If you were to search for similarities between Coronation Street's Ken Barlow and Celebrity Juice funnyman Keith Lemon, the chances are they will be few and far between.
After noting their prominence on ITV shows and the pair's northern roots, you might be struggling.
But as all television-lovers worth their salt will know, both Bill (Roache) and Keith are currently reigning champions at the National Television Awards, after successes in 2012's Serial Drama and Comedy Panel Show categories.
This year's glitzy gathering, to be held at the O2 on Wednesday, again presents an almighty mash-up of much-loved stars of the small screen, all competing for a range of prestigious awards.
Fresh from his X Factor duties, Dermot O'Leary will return to the North Greenwich arena as host while also aiming to snatch the crown of Entertainment Presenter from Ant and Dec, who have dominated the category for the past 11 years.
The age-old battle of the soaps will reignite for the Serial Drama top-spot, with the Coronation Street cast hoping to make it two wins in as many years over rivals Hollyoaks, Eastenders and Emmerdale, while the equally iconic Absolutely Fabulous is in the running for the Situation Comedy accolade.
Newcomers The Great British Bake Off and The Voice UK will be striving to make an impact in the respective categories of Factual Entertainment and Talent, pitted against the familiar faces of Top Gear, Strictly Come Dancing and The X Factor.
Documentary series will also have their chance to shine with the introduction of a new award for 2013.
Kim Turberville of Indigo Television, the company which makes the NTA's for ITV, said: "The NTA trophy is the award that says people love what you do.
"That's why it means so much to win one."
In addition to crowning television's finest, this year's NTA's will also take a look back on 2012's summer of sport in a celebration of London's Olympic heritage and legacy.
The Landmark Award will honour key members of London 2012, with the viewers also having played their role by submitting their stand-out Olympic moment.
All NTA's are voted for by the viewers, and telly-lovers will have their chance to affect the outcome of the ceremony by backing their favourite Serial Drama nominee throughout the live show.
>The National Television Awards, The O2 Arena, January 23.
To book tickets call Ticketmaster on 0844 847 2536 or go to theo2.co.uk/NTA2013.
Watch the show from the comfort of your armchair on ITV1 from 7.30pm.