British Airways brought sunshine and parties in the shape of Majorca and Ibiza closer to Canary Wharf when launching flights from London City last year.
This May it added Menorca to the list and passengers have been able to make their way between the Docklands and the third Balearic island for over two months now.
It is the sleepiest of the three. Across the 700sq km island there is less of a party feel, less of a Brits-abroad element, than its neighbours enjoy. Instead it is rich in history and stunning landscapes.
Flights run from May to September and are already proving popular with those looking for long-forgotten sun and with temperatures currently at around 30C it's a safe bet you'll be able to work on your tan.
Nowhere is too far away on the island with an east to west drive taking just an hour between the two prominent cities. Mahon has the airport while Ciutadella has the history and a picturesque harbour.
The island has a number of beautiful beaches - some heavily populated and others hidden away - but there is much more to do on this island.
The megalithic stone monuments at Torre den Gaumes are a must see, dating back three millennia before Christ.
Carefully reconstructed by archaeologists the stones give an insight into the lives of our very early ancestors.
For a perfect mix of history and nightlife, there is Cala En Porter. Hike the many steps along the cliff edge to find the Cave Bar, home of the Menorcan disco and the best setting for a party venue I have ever seen.
The night gets going only past midnight but if you don't fancy that, grab a cocktail at sunset.
If nature is more your scene, there are plenty of relaxing walks. Most notably the S'Albufera des Grau, which offers the sights and sounds of Menorcan wildlife as you stroll along the green grass beside a beautiful lake.
A visit to some of the island's main food and drinks industries is also an excursion worth taking.
The idyllic grounds of Hort Vins De Menorca produce cheese and wine. Moreover it's the perfect site for a wedding if you fancy tying the knot abroad.
Binfadet, near to the village of Binibeca Vell, is another establishment offering a delicious wine tour, but if gin is more to your palate, go to the Xoriguer distillery in Mahon where the spirit seems to come in an almost infinite number of forms. There are some real restaurant gems. The port of Calas Fonts, near Mahon, has some great establishments, while La Minerva Restaurant by the town's harbour is also well worth a visit.
The restaurant you must visit, though, is Ses Voltes, based in the stunning old town of Ciutadella. Dine on gastronomic delights while gazing from the terrace down to the streets below.
It's the perfect time to visit Menorca. Times are hard due to Spain's financial woes so the pound is widely courted and you'll be a welcome visitor to this beautiful island.
For a delightful trip stay at Artiem Hotel Carlos III in Mahon (artiem hotels.com).
Flights with BA Cityflyer (ba.com) start at £157 per person for a return.